We had the chance to profile our company at Web summit 2016 in Lisbon. First of all, it’s a behemoth of an event with 50 000 visitors and exhibitors. Lots of buzz happening on all kinds of areas, be it Fintech, Travel, Entertainment, you name it. Everything was happening there. We took the opportunity at the same time to team up with Business Sweden and get even more exposure. This included that we have a stand for one of the days under the umbrella of Swedish Hotspot. They had a great location next to one of the main passageways so we had the opportunity to discuss a lot with startups.
From our aspect we did not get that much attention, as we are not in the field of creating an app or solution rather being the backbone of it. Took some convincing to people so they understood that if they wanted a cloud solution, it is still powered by a data center. All in all some good discussions and reflections resulted out of this. Next year we are interested in participating again and now we know how to approach it better. We would gladly share our in depth experience with future participants to Slush so feel free to reach out to me!
Some advice for future participants based on our experience
- People are really open to talk at Web Summit and easy to approach so get to networking.
- Take note of the most interesting startups and check for competitors, what is their best practice?
- There is a lot of side activities ongoing organized by Websummit and other companies in Lisbon so explore the city and meet future collaborative partners or investors!
Written by Frederick Vyncke at Rockan
Rockan Data Center is one of the most secure locations in the world to store your companies’ data at. This as it is constructed in a former Swedish Military facility in the bedrock and can withstand a direct nuclear hit! Now we want to make good use of these characteristics and now we want to reach out to the world with these strong sales propositions (USP).
What we provide is a mix of traditional colocation, meaning hosting servers owned by a company, company dedicated cloud service and enabling an outsourcing of entire IT departments when it comes to hardware.
Companies these days have a tremendous amount of data generated and the investments needed to scale up for this are vast. In order to allow those companies to focus on their core activities they can rely on us to gradually scale up according to their needs.
Our data center is also very environmental friendly as we use the natural cooling effect of the mountain to avoid additional cooling. This makes that our rates are very favorable and competitive with the rest of the world.
The challenges we are facing is how we get our message out into the world where competition is fierce in the Nordics plus the rest of the world. Here we have found great help so far by joining the EastSwedenEvolution initiative and how to find our specific USP. Next steps will be interesting to see if the direction we are aiming for is the right one or if we have missed any low hanging fruits in the process.
Overall it has been a good learning to see and collaborate with so many talented companies and people in the group. We hope our entire group will benefit as much of all this as we have done so far!
Looking forward to more inspirational discussions!
Written by: Frederick Vyncke at Rockan